{"product_id":"pre-treatment-shampoo","title":"Pre-Treatment Detox Shampoo pH 8.0 — 1000 ml","description":"\u003cp\u003e\u003cstrong\u003eThe deep-clean step every treatment needs — whatever brand comes next.\u003c\/strong\u003e An alkaline pH 8.0 shampoo that lifts silicone, styling residue, hard-water minerals and pollution out of the fibre, and opens the cuticle so the next product can actually get in.\u003c\/p\u003e\u003cdiv style=\"margin:16px 0 24px;\"\u003e\n\u003cvideo controls playsinline preload=\"metadata\" poster=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0737\/3157\/1873\/files\/novelliss-reel-bleached-hair-en-cover.jpg\" style=\"max-width:320px;width:100%;border-radius:12px;\"\u003e\u003csource src=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/035cffb497904e72a36d4518936da4de.mp4\" type=\"video\/mp4\"\u003e\u003c\/video\u003e\u003cp\u003e\u003cstrong\u003eThe three reflexes for bleached hair\u003c\/strong\u003e · \u003ca href=\"\/en-eu\/pages\/real-results\"\u003eMore results on real hair\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cp\u003eNOVELLISS created it as step 1 of its professional smoothing protocol. It does exactly the same job before any mask, any keratin or botox service, any bonding treatment or any colour prep — \u003cstrong\u003eincluding products from other brands\u003c\/strong\u003e.\u003c\/p\u003e\u003ch3\u003eWhy a detox wash changes the result\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCoated hair blocks treatment. A mask applied over silicone build-up sits on the surface and rinses straight off.\u003c\/li\u003e\n\u003cli\u003eAt pH 8.0 the cuticle opens, so actives penetrate instead of coating.\u003c\/li\u003e\n\u003cli\u003eThis is the difference between a result that survives two washes and one that lasts for weeks.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eUse it before\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAny NOVELLISS smoothing or botox service\u003c\/li\u003e\n\u003cli\u003eAny deep-conditioning mask or bonding treatment — any brand\u003c\/li\u003e\n\u003cli\u003eColour, balayage or technical work that needs a clean base\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eIn salon, before a smoothing service:\u003c\/strong\u003e shampoo three times. On the third application, leave on for 10 minutes to bring the hair to its working pH, then rinse until the water runs clear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAt home, as a detox:\u003c\/strong\u003e one wash, 3 to 5 minutes, every 2 to 4 weeks, followed by your usual mask or treatment.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMade in France.\u003c\/strong\u003e The only professional straightening treatment in the world manufactured in France.\u003c\/p\u003e\u003ch3\u003eFour registered patents\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePro Shine\u003c\/strong\u003e — up to 3 times more intense shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFermentoil\u003c\/strong\u003e — a fermented plant-oil complex that moisturises and nourishes inside the fibre\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCorum 5118\u003c\/strong\u003e — closes split ends and softens\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRestart Pro\u003c\/strong\u003e — restores and strengthens hair by up to 300%\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFormat\u003c\/h3\u003e\u003cp\u003e1000 ml professional bottle.\u003c\/p\u003e","brand":"NOVELLISS","offers":[{"title":"1000ml","offer_id":46771914571937,"sku":"NOV-PRE-1000","price":70.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/3157\/1873\/files\/PRE-TREATMENTSHAMPOO_1_7b45f188-63d0-48bb-bd9e-7d85b6811337.png?v=1785331076","url":"https:\/\/www.novelliss.com\/en-eu\/products\/pre-treatment-shampoo","provider":"NOVELLISS","version":"1.0","type":"link"}